Updated: July 16, 2020 at 1:04PM

HERE Campaign

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Vision

We aim to inspire, inform, and empower the Notre Dame community as it continues its vital mission in the time of COVID-19. We will do this by anchoring our communications to the strong sense of place that binds us together.

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Purpose

To give students, faculty, staff and parents timely, actionable information about studying, living, and working at Notre Dame within the context of the wholly singular nature of the year ahead.

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Descriptors

Fresh. Inspirational. Useful. Reassuring. Empathetic. Service-oriented. Wide-ranging. Critical (important). Multi-channel. #WeAreND #HereComeTheIrish


Rationale

“Here” is a declaration that takes on new meaning after a period of separation. The mood of many in the student body, and likely of many faculty and staff, is one of excitement for a return to the normalcy of studying and working on campus. “Here” embodies the often indescribable aspects of Notre Dame that people who study and work at the University know intimately. There is a special feeling of being here, going to school here, working here. Notre Dame provides an unsurpassed undergraduate experience because it provides an unparalleled community.

This community is not an accident at Notre Dame. On the contrary, it is intentional and inherent to our identity as a Catholic research University. As the Catechism of the Catholic Church states, “Respect for the human person proceeds by way of respect for the principle that everyone should look upon [their] neighbor (without any exception) as ‘another self,’ above all bearing in mind his or her life and the means necessary for living it with dignity” (CCC 1931). This not only calls for our best as we pursue knowledge to help a world greatly in need, but helps to inform how that pursuit is undertaken.

These are the days when belief should give rise to action. As an institute of higher education we adhere to guidelines borne out of the scholarship around COVID-19. As a faith-based community, we know that our actions serve a higher purpose, and that care for our fellow humans is borne out of our higher calling. There are few places where the two live symbiotically, where the mind is cultivated at the same time as the heart. As we return to campus, the renewed excitement of students, faculty and staff must be met with renewed diligence for caring for each other in very practical ways. It will be challenging, but if any place is equal to the ask, it is Notre Dame. It is here.